I have always been very interested in the so called "cross over" between cultures that some people think to be the goal of all of their entertainment careers. I have been especially looking into the crossover case of Shakira. She is one of the very few people to cross over to the the English speaking market, and in reading a few articles on her success; it does seem that she is almost moving freely between these two markets.But this cross-over has sparked some tension among her fellow artists such as Carlos Vives, a popular Colombian singer and song writer, who criticizes her for "selling out" on her culture and crossing over. I realize why an artist would want to cross over due to he money that they will earn as a result, but at the same time I feel that it is almost disrespectful to cross over for that reason, and almost like a rejection of what actually made them famous and well know enough to cross over. I have a problem with a successful crossover becoming the goal and marker of success for many people in Latin America. Breaking into this market and abandoning the culture that made you. I may not completely agree, but success is also defined by the amount of money earned and I think that this is the goal for many artists.
But another aspect about Shakira's crossover that interests me is the the fact that it still seems that she has not lost a lot of her Latino fan base while gaining a new one; which I think makes her a very unique case because one either loses one and gains the other, and I think it is a rare occasion when an artist gains the best of both worlds. She has marketed and sold herself in a way that she maintains both of her markets still interested in her, and I think this has to do with the fact that she has not ignored either of her audiences and I continually see her doing interviews in both Spanish and English. She is involved in both of the worlds that she is singing for and I think this is one of the aspects that allows her to retain her appeal.
Tuesday, March 24, 2009
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